Can Pharma Cure its Social Anxiety Disorder?

The world of social media is transforming the way people seek out healthcare information. Today, 70 percent of people search for health related information online and 43 percent turn to social media to find answers to their health related questions. LiquidGrids is working to help phamamaceutical companies tap into the massive amounts of real-time information being generated on social networks and using these outlets to engage directly with consumers. We spoke to Malcolm Bohm, CEO of LiquidGrids, about how pharmaceutical companies can use social media, the regulatory concerns surrounding it, and what it will take for the industry to throw out its old marketing playbook and use the new tools available to it.