Healthcare Consumers Actively Sharing Health Information on Social Networks, Survey Says
– Results from Liquid Grids Survey of How Social Media is Used by Healthcare Consumers –
SAN DIEGO – June 17, 2014 – Liquid Grids®, a Precision Marketing Platform for the Healthcare Industry, today released results from its survey of How Social Media is used by Healthcare Consumers. The survey, which was conducted in May 2014, showed that 85% of respondents would publicly share their health experience on social media to support others with the same disease.
The results of Liquid Grids’ survey also found that 80% of respondents share news articles about health. 30% of all respondents had shared a personal health experience in the last three months and there was no significant difference in the frequency of either negative or positive health experiences.
“Our research has consistently shown a correlation between healthcare and social media use,” stated Malcolm Bohm, CEO of Liquid Grids. “The results of this survey further underline how Social is becoming the new DTC as the industry moves to focus on the consumer”.
Facebook and disease forums were the preferred destinations accounting for 77% of activity. 54% of respondents reported posting in social media about others they are connected to. 68% report that they trust health information posted by people with the same disease.
87% of respondents were female (87%), of which 60% were aged 25 years or older. “80% or more of healthcare decisions at the household level are made by the female and these results underscore their participation online and represent an important target for the industry,” concluded Bohm.
To learn more about the survey download the full report Liquid Grids-Survey Report
About Liquid Grids®
Liquid Grids®, the pioneer in Direct to Persona Marketing®, is servicing companies across the healthcare spectrum to deliver the most effective contribution to digital and social media marketing and advertising campaigns. By providing the most advanced and predictive intelligence available about healthcare consumers, the platform drives insightful marketing strategies that change the way the healthcare industry interacts with online health communities. Learn more at www.liquid-grids.com.