SAN DIEGO – June 17, 2014 – Liquid Grids®, a Precision Marketing Platform for the Healthcare Industry, today released results from its survey of How Social Media is used by Healthcare Consumers. The survey, which was conducted in May 2014, showed that 85% of respondents would publicly share their health experience on social media to support others with the same disease.
The results of Liquid Grids’ survey also found that 80% of respondents share news articles about health. 30% of all respondents had shared a personal health experience in the last three months and there was no significant difference in the frequency of either negative or positive health experiences.
“Our research has consistently shown a correlation between healthcare and social media use,” stated Malcolm Bohm, CEO of Liquid Grids. “The results of this survey further underline how Social is becoming the new DTC as the industry moves to focus on the consumer”.
Provides unique access to over 1 Billion online health conversations
SAN DIEGO, California – June 10, 2014 – Liquid Grids®, a precision marketing platform for the healthcare industry, announces the launch of its new Software as a Service (SaaS) platform specifically designed for the healthcare industry. This patented platform provides access to over 40 custom disease grids via a social health intelligence dashboard, and its Direct to PersonaÒ advertising platform for precision targeting.
“The Liquid Grids’ on demand SaaS platform is designed to enable our clients with virtual access to our proprietary social health disease intelligence dashboard,” said Ramos Mays, Chief Technology Officer for Liquid Grids. “This turnkey, real-time portal features custom disease grids culled from 1 Billion health conversations, which provide exact personas, timelines and relevant topics to enhance marketing campaigns, R&D and other business objectives.”
SAN DIEGO–(BUSINESS WIRE)–Liquid Grids®, a Precision Marketing Platform for the Healthcare Industry, has been designated a “Cool Vendor” in the Cool Vendors in Life Sciences, 2014[I] report released by Gartner, Inc.
“We are delighted to be recognized by Gartner, the industry leader in rigorous research and evaluation of new tech products”
Each year, Gartner recognizes new Cool Vendors in key tech sectors and publishes a series of research reports highlighting these innovative vendors and their products and services. These reports are meant to help organizations find strategic and key industry movers that can help take their company to the next level. In the Cool Vendors in Life Sciences, 2014[I] report, Liquid Grids is highlighted as a key industry mover for the life sciences arena; helping derive value from diverse, unstructured datasets over a wide spectrum of social sources.
SAN DIEGO–(BUSINESS WIRE)–Liquid Grids®, a Precision Marketing Platform marketing for the Healthcare Industry, has recently completed a Series A investment round led by Miramar Digital Ventures (MDV). The company has also appointed Daniel M. Bradbury, former CEO of Amylin Pharmaceuticals, as new Chairman of the Board and added Sherman Atkinson as a Director.
“Traditional Direct to Consumer advertising is inefficient and delivers irrelevant information to most people who receive it”
Through its proprietary analytics engine Liquid Grids has aggregated and analyzed over 1 Billion healthcare conversations by over 125 million unique healthcare consumers. The company identifies disease-specific personas, which are scaled to deliver highly targeted, multi-channel advertising campaigns. “Closing this round of investment is fueling a rapid scaling of the opportunity we have cornered in the market and to extend our reach across the industry,” says Malcolm Bohm, CEO of Liquid Grids.