Sharing Health Info on Social Media
Interview with Malcolm Bohm, LiquidGrids on Empowered Patient Radio with Karen Jagoda. Malcolm discusses the value of online targeting patients and care providers based on the use of the web and social media.
Can Pharma Cure its Social Anxiety Disorder?
The world of social media is transforming the way people seek out healthcare information. Today, 70% of people search for health related information online and 43% turn to social media to find answers to their health related questions. Liquid Grids is working to help pharmaceutical companies tap into the massive amounts of real-time information being generated on social networks and using these outlets to engage directly with consumers. We spoke to Malcolm Bohm, CEO of Liquid Grids, about how pharmaceutical companies can use social media, the regulatory concerns surrounding it, and what it will take for the industry to throw out its old marketing playbook to utilize the new tools available.
Intersection of Social Media and Healthcare
The platform provides access to online conversations about health related topics to allow those in the life sciences industry to be part of the environment to empower patients with more information and resources for clinical trials by addressing chronic diseases and tracking emerging health issues.
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