Services

We simplify the complexity of online disease dialogue and make it strategically actionable. We’ve solved the challenges of distributing direct, hyper-targeted advertising campaigns with our proprietary Direct to Persona.

Liquid Grids is a healthcare-focused social media health intelligence and marketing platform that is purposely build to aggregate and identify healthcare dialogue across the digital landscape and apply deep, patented, persona analytics unlike any other. This unique combination of advanced Natural Language Processing (NPL) analytics and focus on specific healthcare dialogue enables brands to effectively follow the conversations of a particular disease, condition, treatment or procedure while providing valuable insight into your target audience’s personas and their particular subjects of focus in these disease conversations.

We built our Social Health Intelligence (SHI) platform specifically for Healthcare with three critical things in mind – Relevance, Scale and Action so that our clients can Find, Target & Convert their target audience.

Relevance

Our clients need to be confident that the data they are using is highly precise and accurate for their needs. Our patented data harvesting layer cuts the firehose of information from the social networks into manageable streams of highly refined information. This is accomplished by a unique semantic indexing and scoring system that looks only for health-related information from each data source.

Scale

Dialogue on social media is ever evolving. Watching endless streams of Tweets, forever sifting through Facebook posts, searching for Blogs, watching hours of YouTube videos or making sense of all the disease forums is just not scalable. Our clients need one place where all the information is standardized, classified and analyzed automatically. The SHI platform has the ability to deliver this and more with over 1 billion health conversations already and growing every day.

Action

In order to understand how over 125 million people are talking about their health, the data needs to be made actionable. The SHI platform includes a set of proprietary Disease Pathway, Disease Persona and Disease Influence analytics that allows our clients to parse the data into highly actionable segments to discover what and who is driving the dialogue across the disease communities.

Direct to Persona marketing directly connects the healthcare Personas identified by our Social Health Intelligence platform with highly relevant information and clear calls to action.  Our proprietary Direct to Persona marketing strategies drives highly targeted contextual ads and content to your exact target audience, helping them make the right healthcare decisions.

Direct to Persona is a powerful and revolutionary marketing solution with proven industry-leading performance. Designed for optimal reach and activation of your target disease audiences online, it directly connects the healthcare personas identified by our Social Health Intelligence platform with highly relevant information and clear calls to action.

Find

Our Social Health Intelligence platform finds and classifies the primary personas for a given disease, yielding deep insights on their attributes, characteristics, demographics and the specific topics of discussion.

These insights drive the development of hyper-targeted content and ads using keywords and imagery that appeals to the exact target personas our clients seek to reach, which is what Direct to Persona® marketing is all about.

Target

Liquid Grids leverages insights on a disease’s personas by driving hyper-targeted traffic to your landing page or conversion touch point(s) through a multi-channel marketing mix of earned and paid media.

Our expertise lies in generating a true Return on Investment (ROI) by targeting the appropriate consumers, utilizing the right messaging and activating them with actionable and trackable key performance indicators.

Convert

Our conversion model is simple: We attract people with highly contextual ads and content to help them make the right healthcare decisions. Our campaigns deliver industry-leading performance on every channel compared to industry benchmarks. Throughout each campaign, we optimize multi-channel content and advertising to achieve unprecedented marketing scale and conversion for our clients.

Your conversion funnel – also known as your revenue funnel or sales process – leads prospective customers through their buying journey. A well designed and properly executed conversion funnel has four stages: awareness, interest, decision, and action. And it helps a business to convert their leads into paying customers. It’s important – and not easy – to build a great funnel. One that helps you identify the right buyer early, and makes buying your product a happy experience.

Target Audience

Liquid Grids understands your target audience before beginning to create your sales funnel. We base our research on problems they’re seeking solutions for and with our Direct to Persona marketing approach, we reach highly targeted audiences ready to take an action.

Buyer Personas

We build different buyer personas targeting your marketing campaigns for the various segments of your customers. We derive different and accurate buyer personas from research based on these questions:

  • Why will they buy your product?
  • What are the things that influence them into buying a product?
  • How are they going to use the product after purchasing it?

Landing Pages

As the final stage of our conversion funnels, we use landing pages to collect leads, run consumer surveys and/or sell your products directly to the consumers. With the insights we gather through our Social Health Intelligence platform, we build highly effective landing pages with cutting-edge web technologies. Our landing pages have the right messaging for the specific segment of your target audience and we provide high conversion rates by applying an integrated marketing approach from the first point of entry to our conversion funnels.