Find. Target. Convert.
Direct to Persona is a powerful and revolutionary marketing solution with proven industry leading performance. Designed for optimal reach and activation of your target disease audiences online, it directly connects the healthcare personas identified by our Social Health Intelligence platform with highly relevant information and clear calls to action.
Our Social Health Intelligence platform finds and classifies the primary personas for a given disease, yielding deep insights on their attributes, characteristics, demographics and the specific topics of discussion.
These insights drive the development of hyper-targeted content and ads using keywords and imagery that appeals to the exact target personas our clients seek to reach, which is what Direct to Persona® marketing is all about.
Liquid Grids leverages insights on a disease’s personas by driving hyper-targeted traffic to your landing page or conversion touch point(s) through a multi-channel marketing mix of earned and paid media.
Our expertise lies in generating a true Return on Investment (ROI) by targeting the appropriate consumers, utilizing the right messaging and activating them with actionable and trackable key performance indicators.
Our conversion model is simple: We attract people with highly contextual ads and content to help them make the right healthcare decisions. Our campaigns deliver industry-leading performance on every channel compared to industry benchmarks. Throughout each campaign, we optimize multi-channel content and advertising to achieve unprecedented marketing scale and conversion for our clients.
If you are ready to take your marketing impact to the next level, Liquid Grids’ Direct to Persona® is the answer – precision marketing for precision medicine.