Direct to Persona: The New DTC
When I think of DTC a few things come to mind – Spray and Pray or shotgun approach. When DTC first started, it was amazing and we all got pretty good at it. The messages got better, the media buys became more targeted and the process would rapidly move to release and repeat until the budget was consumed.
Listening to the Voice of the Healthcare Consumer
As consumers we think of healthcare in predictable ways – we describe symptoms that lead to a diagnosis and a procedure or a treatment. However, all of the work that occurs at the doctor’s office, whether it be with the physicians, the nurses, the blood tests or the follow-up visits, in actuality involves an incredibly complicated protocol.
Social Health Intelligence
The term social media is everywhere these days. From news, to business, to healthcare, it has become almost impossible to experience any mainstream event without the influence of social media on the event or vice versa.
